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About Us

History of ASMA-USA

 It all started in 1992... 

The ASMA was first organized as an association of California companies involved in the manufacture of asphalt based sealcoat materials. ASMA's spec's were adopted by Cal-Trans, a huge achievement. View the historical Cal-Trans/ASMA Specs.

We have since expanded to include members from all over the United States as well as including contractors involved in the asphalt maintenance business.

Mission Statement

 Read about our commitment to the industry... 


Asphalt Sealcoat Manufacturers Association (ASMA-USA), a professional Association comprising of manufacturers, material suppliers, contractors, consultants and governmental professionals, was formed with the expressed objective for promoting the use of asphalt emulsion based sealcoats for the preservation and protection of asphalt surfaces, with a special emphasis on safeguarding human and environmental health. The mission of ASMA-USA is to advance asphalt emulsion based sealcoating for pavement preservation through the full utilization of advancements in materials, equipment, while keeping the impact on the human and environment to an absolute minimum.

The Charter Goals of ASMA-USA

  1. Promote the value of asphalt emulsion based sealcoating for the protection and preservation of pavements among all property owners/managers, public entities, quasi-public and private persons, firms, corporation bodies, and agents.

  2. Be in compliance with local, state and federal regulatory agencies for developing products with minimal environmental impact.

  3. Work with regulatory agencies to develop specifications for the use of asphalt emulsions based sealcoating.

  4. Provide guidelines and best practices to offer the best value in pavement preservation, while keeping the goal for safeguarding human and environmental health.

  5. Sponsor research activities of common interest for furthering the value of pavement maintenance, by utilizing the latest in technologies and materials, with a special emphasis on green technologies.

  6. Develop guidelines for proper and optimum use of pavement maintenance materials.

  7. Promote safe and best pavement maintenance practices by being conversant with all applicable governmental (local, state and federal) regulations.

  8. Develop performance and specifications for asphalt emulsion base sealcoat with the consensus of the manufacturing members. Actively participate in ASTM sub-committees for specification development.

  9. Coordination and dissemination of the information to pavement maintenance professionals, property owners, project engineers, governmental agencies, etc. in an easy effective manner; website, social media interactions.

  10. Be in compliance with ASMA-USA Anti-Trust Guidelines.


Anti-Trust Statement


  • West Region

    • Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington & Wyoming

  • Midwest

    • Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin

  • Mid-South

    • Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, Texas

  • Southeast

    • Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee

  • Northeast

    • Delaware, Connecticut, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia, & Washington D.C.​, West Virginia,

History of ASMA
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The Team

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Robert Archie |  President 

U.S. Seal International, Inc. | (775) 232-1055 | | Robert Archie has 62 years of experience in the asphalt and sealcoat industry. He is the inventor of Pitch Black Asphalt emulsion sealcoat and founder of U.S. Seal International, Inc, the official licensor and creator of Pitch Black asphalt emulsion sealcoat plants. His lifelong history includes working with his father sealing sections of Route 66 in New Mexico, building sealcoat companies in New York, Florida and Nevada, contributing to asphalt and sealcoat specifications as a consultant, and 10+ asphalt emulsion sealcoat plants around the country. After working with coal tar from the 1950s to 1970s, he knew he had to create a non-toxic, non-flammable sealcoat that could weather any environment. In the 1980s, he invented Pitch Black which has grown to a national brand used on city streets, airports, driveways, parking lots and more. Pitch Black has 0.00% PAHs. As President, and a member of ASMA-USA, he looks forward to working with fellow colleagues to develop, train and educate industry professionals on the proper methods of  preparing the asphalt site, proper mixing of the asphalt sealcoat material, and installation of the sealcoat in the method specified by ASMA-USA.

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Richard Williams |  Vice President 

Dark Force Sealcoat Distributing | (989) 307-0166 | | Richard Williams and his family have been in the asphalt industry for over 30 years. They started their own company to ensure customers were getting asphalt work done correctly. There were too many companies doing it wrong, from lack of knowledge, or simply wanting to get high dollar by cutting corners. The Williams' reputation for excellence and over delivery is what made them a success. But the continuous lack of sealcoat options in their great state of Michigan was a major concern. Going back to coal tar and dealing with negative consequences wasn't an option. So he traveled the country looking for viable alternatives. He met Robert Archie with Pitch Black and did extensive research on the material, company, building a tank, and even shipped in material from the Wisconsin Pitch Black plant. He eventually became an official Pitch Black manufacturer and has dedicated himself to constantly improving asphalt emulsion sealcoat and learning every aspect that makes asphalt emulsion such a great product. As Vice President region, he looks forward to connecting with amazing people and establishing relationships with the most adept in the field. It's important to learn and grow with the men and women that built what we are all so passionate about today. We can all change the industry, and make this a better, safer place to be.

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Jerome Jacobs |  Secretary 

ASMA-USA | (800) 737-1185 | | Jerome Jacobs has 14 years of experience in the asphalt and sealcoat industry. Jerome Jacobs, is the newly elected Board Secretary for the Western Coating Society (WCS) and past president of the Golden Gate Society Coating Technology.  In both positions he helped to promote paint and coatings manufacturers, raw materials suppliers, distributors, educators, and students through technical presentations, technical documents, job assistance and scholarships for Northern California members.  In his role as secretary for WCS he focuses on recruitment and identification of students for the bi-annual WCS conference. His relationships with sealcoat manufacturers have afforded him the opportunity to meet sealcoat manufacturers, vendors, contractors across the country and get first-hand knowledge of their needs. He was also Secretary of the previous ASMA and instrumental in helping form the newly restructured ASMA-USA. He saw the need for a strong organization that could provide specifications of what is asphalt based emulsion sealcoat and standards for best practice.

He earned his BS degree in Biology from the University of California Santa Cruz and MBA from Golden Gate University San Francisco.  He has 15 years of technical and sales experience in cellulose fibers for filtration and industrial applications for sealcoat, paints, coatings, thickeners and carriers.  He has 20 years in the biopharmaceutical industry in the production of medicine, carbohydrate chemistry and filtration sales. He's dedicated to giving ASMA-USA members a place to provide the most informed and productive resources to the industry as well as increase the promotion of asphalt based emulsion sealcoat.

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Robert Jarvis |  Director of Contractors 

Century Paving, Inc. | (714) 522-2910 | | Robert Jarvis has 34 years of experience in the asphalt and sealcoat industry. He's a second-generation asphalt paving maintenance contractor and the Principal and CFO of Century Paving, located in Southern California. Since joining the company as a teenager, he has worked in every facet of the asphalt paving business, and transformed it into the thriving company it is today. Throughout the state of California, he has conducted business in the Retail, Commercial & Industrial Markets, State & Local Governments, Home Owner’s Associations, School Districts (K-12, College), as well as utility companies. Robert has held various board positions in the California Asphalt Pavement Association (CalAPA), as well as been active in the Asphalt Sealcoat Manufacturers Association (ASMA-USA). This year his company is proud to celebrate their 48th year in business. Robert is a strong voice for contractors in ASMA-USA and the industry.


Jason Weaver |  Director Southeast 

EcoShield Asphalt Products | (843) 241-0031 | | Jason Weaver has 15 years of experience in the asphalt and sealcoat industry. He's an asphalt preservation and management specialist, and a second-generation road builder. He earned his bachelor’s degree in civil engineering technology at the University of North Carolina-Charlotte and has more than 10 years of professional experience in site development and infrastructure. He's co-owner and operator of Weaver Construction Services and EcoShield Asphalt Products. Both are based in Myrtle Beach, SC and serve HOA and commercial clientele. Jason brings an innovative, forward-thinking, systems and processes approach to exceed company growth goals and client expectations. He appreciates the innovation in this industry and the work toward improving asphalt preservation while banning the use of coal tar all across the nation. Advancing the preservation and protection of asphalt surfaces while also protecting people and planet is the ultimate goal. As Director of the Southeast region, he's hoping to bring this outlook to the Southeast region and is excited to carry this endeavor into 2021 and beyond. Educating and working with non-profits, government agencies, and leaders to progress us into adopting a healthier approach to maintaining asphalt is key.


Martha Moore |  Director Mid-South 

Seal-Tite of Arklahoma, LLC | (479) 518-8649 | | Martha Moore has 31 years of experience in paving and 9 years experience in the sealcoat industry. In 1990, Martha began working for her father at McCormick Asphalt Paving and Excavating, Inc. as a roller operator. Then a single parent of a 3-year-old, construction was her answer to providing for her daughter. By 1992 she became office manager doing estimating and contract compliance, material specification compliance, etc. She's familiar with the process of introducing and using asphalt emulsion sealcoat as it's new to many in her region. As Director of the Mid-South region, her goal is to promote and educate sealcoaters in her region on the benefits of using products that are safer for employees, customers and the environment. For over 20 years, her company McCormick Asphalt Paving and Excavating, Inc. used coal tar. Workers comp injuries related to coal tar was their #1 exposure. She then found the product she now currently makes and sells, at an expo in 2011 in Memphis. She's dedicated to learning and developing as an expert in sealcoat manufacturing and helping to grow the industry. She's succeeded in getting asphalt emulsion sealcoat spec'd in Arkansas projects for the Corp of Engineers, Arkansas Parks and Tourism, Air Force Base Little Rock and any other project she sees opportunity for.

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John Schneider |  Director Midwest 

Mix-Tek Pavement Solutions | (608) 217-4602 | | John Schneider has 6 years of experience in the asphalt and sealcoat industry. He's the owner of Mix-Tech Pavement Solutions, an official Pitch Black asphalt emulsion sealcoat plan manufacturer. He's spent a great deal of time in WI and MN to educate contractors, municipalities, and property owners on the benefits of Pitch Black and other asphalt emulsion sealcoats. He's testified on the benefits of asphalt emulsion sealcoats and some of the risk of other products in our industry related to high PAH levels for both the WI State Senate and Assembly. He's been working directly with Clean WI for the past 2 years to assist educating the public on the risk of high PAH sealants and the alternatives to them.

As Director of the Midwest region, John is looking forward to working with colleagues to expand his knowledge of the asphalt industry to bring that knowledge back to the Midwest market. He's excited to be a crucial part of a team that is focused on the education of industry professionals. His experience working with local government will prove valuable for those wishing to educate their own state governments on the importance of non-toxic asphalt emulsion sealcoat products.


Cliff Cooper |  Director West 

Pacific Sealcoat Distributors, LLC | (253) 259-0460 | | Cliff Cooper has 20+ years of experience in the asphalt and sealcoat industry. He's the owner of Pacific Sealcoat Distributors, LLC in Milton Washington, an official Pitch Black asphalt emulsion sealcoat plan manufacturer. Cliff is a 4th generation asphalt paver and sealcoater in his family. He's been in the seal coating industry his entire life and is very knowledgeable on materials and services. He's owned his own asphalt and seal coating business for 13 years. In 2020, he opened Pacific Sealcoat Distributors, a Pitch Black asphalt sealer plant. With this being the first sealer in all of the Pacific Northwest to test 0.00% for PAHS, customers not only loved the eco-friendly
side to the sealer, but they also loved the product itself.


As Director of the West, Cliff is always on the lookout and researching new info on asphalt sealcoating. His knowledge and expertise on asphalt emulsion sealcoat best practices is crucial and valuable to new and up-and-coming contractors. Cliff is highly focused on the performance and eco-friendly properties of asphalt emulsion sealcoat.


Tom Ennis |  Director of DOT, Specifications & Governmental/Regulatory Affairs 

City of Austin, TX | (765) 327-8499 | | Tom Ennis has 20 years of experience in the asphalt and sealcoat industry. He is a civil engineer a designer, leader, author, manager and agent of change with over 30 years combined experience in private and public sectors in 20 states and several foreign countries. He has been involved in pavement maintenance since the 1980's. He drafted, coordinated, and defended Austin’s first-of-a-kind ban of coal tar pavement sealants which required groundbreaking translation of research to policy and then into implementation; frequent expert resource for legislators and regulators across the country. The ban has prevented the release of over 2,000,000 pounds of toxics in Austin alone and reduced toxic levels of chemicals in streams by nearly 60%. He led the City of Austin to become first city in Texas to have an updated coal tar sealer ban to include high PAH products in 2019. He brought low carbon concrete to Central Texas with unanimous support from two boards; already slated for use in a building at the University of Texas in 2020. As Director of DOT, Specifications & Governmental/Regulatory Affairs, he use his understanding of the industry, the regulatory community, and designers as it relates to pavement maintenance and environmental effects. This experience will help ASMA grow and establish itself as a national influencer for pavement maintenance.

The Team

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